In celebration of its five years in the Philippines’ dynamic property industry, Lucio-Tan owned Eton Properties Philippines Inc. (EPPI) has launched its ‘Innovation Nation’ campaign to highlight the out-of the-box creative conceptualization, planning and execution that the firm and its host of consultants pour into developing each of Eton’s residential and commercial developments.

Since the launch in 2007 of its flagship development and first township, Eton City in Sta. Rosa, Laguna, a full-scale mixed-use township project featuring the country’s first residential island lot development and the subsequent launch of Eton Centris in Quezon City, its second township touted as “a city within a city,” Eton Properties has been known for innovative projects that continue to raise the bar in world-class living.

With ‘Innovation Nation’, Eton further underscores its emphasis on innovating for excellence. Both the campaign and its tagline reflect what Eton stands for – a developer that upholds the highest standards in property innovation and utmost dedication in building the most beautiful homes and workplaces for the Filipino.

According to Eton Properties Vice President for Marketing Erwin De Pedro, “We at Eton believe that being property developers means going beyond merely contributing to the country economically. What is more important is building a nation where residential and commercial buildings are not mere brick-and-mortar executions, but beautiful products of extensive and creative planning.”

This is what probably makes Eton Properties one of the most successful full range property developers in the country today. Within a short span of five years, it has launched a total of 43 distinctive projects, which include those of its two fully owned subsidiaries – Belton Communities, Inc. (BCI) and First Homes, Inc. (FHI).

Located in strategic locations, Eton’s residential developments give priority to innovative designs and first-rate amenities. These include Makati situated projects, namely, The Eton Residences Greenbelt, Eton Parkview Greenbelt, Belton Place, and Eton Tower Makati; the Manila situated Eton Baypark Manila, One Archers Place and 8 Adriatico; Ortigas’ Eton Emerald Lofts; Quezon City’s 68 Roces and One Centris Place; and lastly, Eton City’s South Lake Village, Riverbend and West Wing Residences in Sta. Rosa, Laguna.

Eton’s office projects, meanwhile, include the Eton Cyberpod Centris that is part of the Eton Centris township and will consist of seven buildings, and the Eton Cyberpod Corinthian in Ortigas that consists of three buildings. Both provide office accommodation to Business Process Outsourcing (BPO) companies as well as traditional corporate offices. 

“All these extraordinary Eton developments redefine the way Filipinos work, live and play, as well as doubles up as one’s best property investment options, whose capital values have historically been on an up trend, and whose lease prospects are excellent as well,” adds De Pedro.

Notable as well are Eton’s commercial centers that are integrated within Eton’s community or office developments to complete the projects’ work-live-play concept. These include Eton Centris’ the Centris Station, a transit-oriented, two-level commercial center anchored by SM Hypermarket; the Centris Walk, an open-space strip that is emerging as the newest dining destination in the metropolis. Other commercial centers are E-life, a retail hub that is part of Eton Cyberpod Corinthian, and Green Podium, a two-level commercial center located at One Archers Place.

Meanwhile, projects under BCI, Eton’s subsidiary handling projects geared at the middle-income market, include the North Belton Communities in Quezon City, which has four distinctive residential enclaves: The Manors, West Wing Residences and West Wing Villas. Other BCI projects are the West Wing Residences at Eton City, which boasts of modern contemporary architecture, wide open spaces and choice lifestyle amenities and the newly-launched West Wing Tropics in Quezon City.

First Homes, another Eton subsidiary that caters to the broad affordable market segment, has for its projects the Aurora Heights Residences in Quezon City and First Homes Makati in Makati City. FHI projects are specifically designed for the first time homebuyers who are looking for affordable homes within the city.

Eton Properties even became the youngest company among the 2011 top 10 developer awardees of Hong Kong based BCI Asia, Inc. A major factor in this citation being EPPI’s projects that have “created an impact on the built environment in Southeast Asia.”

Through the ‘Innovation Nation’ campaign, EPPI wishes to tell Filipinos that in the first five years of our existence, our credo has always been to offer the best developments to our clients. All our hard work has paid off with the market recognizing the Eton distinction of quality at a fair price, and all these have resulted to the fast take up of all our residential and commercial projects, adds De Pedro.”

EPPI is a member of the Lucio Tan Group of Companies, one of the biggest and well-established business conglomerates in the Philippines. EPPI’s foreign counterparts, Eton Properties Group of China and Eton Properties Limited of Hong Kong, are highly recognized real estate brands with over 30 years of experience and commitment to excellence for all of its projects. And with this strong heritage, the company continues to spread its wings in the Philippines and remains to be consistent in creating dynamic and beautiful beginnings for the Filipino family thru finely crafted homes in the choicest locations, ideal dwelling spaces true to every aspiring homeowner’s yearning.

“We look forward to continuing with our promise of giving Filipinos the true meaning of innovation. We are inspired to meet their dreams for a truly remarkable place to live, and yes, to work and play,” said Erwin De Pedro.

These many facets of Eton Properties that establishes the company as an innovative property developer is being showcased at the ‘Innovation Nation’ exhibit at Centris Walk from March 9 to April 10, 9am to 9pm. (For inquiries, please call 845 3866 or visit www.eton.com.ph)